CONTENT
PRODUCTION
MOVEMENT
2024
Digital Content Producer for a diverse range of clients from independent, sustainable brands to global giants like Coca-Cola, Rubik's, Fanta and Benefit. Led projects from concept to completion, crafting both long and short-form advertisements tailored for social media platforms.
VITALITE
Social Campaign
UK, 2023
Produced Vitalite's dynamic UK 2023 social media campaign,
from initial pitching deck to final visual concept. Led set design and styling to bring the brand's vision to life.
PRODUCER / SET DESIGNER / STYLIST
Coca-Cola
'This One’s For' Campaign
UK, 2020
In 2019, we launched 'This One's For' - a year-long social-first campaign for Coca-Cola targeting Gen Z. From crafting the initial pitching deck to realising the final visual concept, I led the production of this innovative campaign. I also oversaw set design and styling to authentically bring the brand's vision to life.
Fanta
'Too Dark' Campaign
Wester Europe, 2022
In the third year of our project, we launched the 'Too Dark?' campaign to position Fanta as the top choice for teens during Halloween in Western Europe. Our goal was to establish Halloween as synonymous with Fanta, similar to how Coca-Cola is associated with Christmas. I led the production of this social media campaign from start to final visual concept.
Additionally, I directed set design and styling to vividly convey the brand's vision and strengthen its connection with the occasion.
GETIR
Social Campaign
Europe & UK, 2023
Led the social media campaign for Getir in Europe & UK, developing concepts, visual identity, and overseeing production from start to finish. As Project Manager, stylist, and set designer, I ensured a cohesive and impactful campaign.
RUBIK'S
Adventure Every Turn Campaign
Global, 2023
Led the production of all content for Rubik’s rebranding campaign,
aimed at connecting with a new generation and Gen-Z audience.
Results:
70% increase in new followers
#AdventureEveryTurn drove 9.5M views across social media
Solve Stories achieved over 4.2M impressions and reached 2.2M users.
Generated 9.5k clicks to Rubik’s Solve Guides
Increased traffic to rubiks.com by +289% during the campaign period"
AXNÉR STUDIO.
2021 - NOW
In 2021, I co-founded AXNÉR STUDIO, a creative studio focused on production, consulting, styling, and design, all with a sustainability mindset.
I oversee all client project, ensuring quality and a commitment to sustainable practices throughout.
GAËLLE KOMBUCHA Malmö Sweden, 2023
We developed and launched Gaëlle Kombucha's brand identity and packaging design, overseeing the entire process from initial concept ideas to the finished product.
AB SMÅLAND
Malmö Sweden, 2023
We developed and launched AB Småland's first own product range and visual identity, overseeing the entire product design process and visual content production such as social images to website material.
For Drop 2, we created campaign images and content tailored for social media and print material.
ATELIER100
LONDON
2023 - 2024
Contracted to reposition, curate, and expand Atelier100’s entire product range and visual identity.
Oversaw the production of content for the online shop, campaign images for any collaboration, VM installations, themes, happenings, and in-store events to enhance the brand experience.
Atelier100
Art Themed Pop-Up
London, 2023
Launched and produced Atelier100's first pop-up event, both online and in-store. The Art-Themed Pop-up showcased a vibrant celebration of colors, shapes, and design, highlighting objects, sculptures, furniture, lifestyle items, and wearable art.
Featuring London designers The Dyás and Abid Javed, alongside exclusive collaborations with Matan Fadida and Lizzie Scarlett Towndrow.
